PubMatic Launches OpenWrap OTT which Drives Ad Pod Optimization

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PubMatic, a company which delivers heavy revenues to the publishers by providing them a sell-side platform with choice of agencies and advertisers, has now announced the launch of a OpenWrap OTT platform. PubMatic program is basically a header bidding solution that concentrates on 100% of direct and programmatic demand by providing a seamless TV-like viewer ad experience.
The company PubMatic has over 8 years of experience in delivering the header bidding technology, while its Prebid Server-based OpenWrap OTT purposed to help both the publishers and advertisers to achieve the broader earning possibilities that programmatic gives by optimizing the monetization and viewer experience throughout the ad pod.
The company has already achieved the signups for OpenWrap OTT from the clients including Kidoodle.TV, Limpid, Glewed TV, Interpublic Group (IPG) and MediaMath. The company says the results of the early performance show an addition in the fill rates for early partners of more than 6x over tag integrations.
Jean Fitzpatrick, a vice president of marketplace solutions at Kinesso, which is a media and marketing technology unit of Interpublic Group, commented that the features like OpenWrap OTT features like first-look access to OTT inventory to both open market and private marketplaces, its new ad pod controls, and higher rate of flexibility in dealing will attract more buyers in OTT in the near term. He said, “We are excited by the added insight, scale and control we get with PubMatic OpenWrap OTT.”
A Chief Technology Officer at Kidoodle.TV, Daniel Riddell said, “PubMatic’s OpenWrap OTT technology prioritizes the viewer experience while also delivering header bidding auction dynamics that can help us maximize ad performance for our clients.”
While VP Video at PubMatic Jonas Olsen said, “The first priority for publishers and advertisers is to deliver a great, TV-like experience. OpenWrap OTT delivers for the viewer first, which in turn drives the business goals of our clients.”

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Jamie French
Jamie French is an author, journalist and CEO of themostactivestocks.review, a leading stocks and markets website. He has more than 5 years of experience in institutional investment markets, including fixed income, equities, derivatives and real estate. He has a Bachelor in Business Administration with a major in Finance. He bought his first stocks in a private business at age 15 and made his first public stock trade at 23. David has always been interested in the stock market and how it behaves. As the dad of two children, he’s made saving money and investing for them a high priority. Over many years of investing, he has made some wise choices and he’s made many mistakes. But he’s learned from both. Mr. Jamie observations and experience give him the insight to stock market patterns and the investor behaviors that create them. Address: 4570 Barrington Court, Joiner, Arkansas Phone number: 870-537-3633 Email: JamieFrench@thepostwired.com 
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