Ubisoft wants to make Avatar a video game brand, so Frontiers of Pandora has to be “perfect”, In the wake of the delay to Avatar: Frontiers of Pandora, Ubisoft says it plans to make sure the franchise becomes a major video game brand, so the forthcoming release should be “perfect.”

Ubisoft wants to make Avatar a video game brand, so Frontiers of Pandora has to be "perfect"

“What we feel is that the Avatar brand can become a video game brand,” Ubisoft CEO Yves Guillemot said during a phone call following today’s financial earnings report. “Because the potential is simply tremendous. There are also bunches of films coming and loads of activity on that brand in the following couple of years. We are treating that brand like a video game brand Jennifer Lopez Shares Her ‘Monday Mood, so we are investing all the effort of the team to make sure it is a fantastic game.”

A piece later in the call, Guillemot added: “As we want to make it a video game industry brand, it is important as far as we’re concerned that we accompany something that is perfect.”

Ubisoft wants to make Avatar a video game brand, so Frontiers of Pandora has to be "perfect"

Ubisoft recently released Avatar: The Game as a prequel to the original film in 2009, which with its lukewarm reaction certainly didn’t create a gaming brand – however the dormancy of the film franchise probably didn’t help.

As part of today’s earnings report, Ubisoft announced that Frontiers of Pandora had been delayed to the company’s next fiscal year, running from April 1, 2023 to March 31, 2024. Guillemot says that “the delay is because of the fact that functioning circumstances are more troublesome in the business right now, where individuals can’t come to the office as often. So that had an impact. It was the greatest impact.”

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